Riot Removing The Restrictions From LCS Streaming Policy
Originally Posted by Riot (View Original Source)
There’s been a ton of discussion around our LCS team contracts, which stipulated active LCS players couldn’t stream a variety of other games.
First, background on why we did this: there’ve been instances of other game studios trying to buy access to League fans by using (or trying to use) LCS teams/players to promote their competing games on stream.
The way we chose to deal with this was clearly an overreach. It hit our goal of preventing companies from advertising through LCS players, but it also encroached on pros’ ability to have fun and entertain viewers during long Challenger queues – and we realize that’s not cool.
After reading all of your comments and having a LOT of internal debate over the last 24 hours, we’re going to be changing the LCS team requirement to something that more closely matches our intent. While under contract to the LCS, teams and players can’t accept sponsorship from other game companies to promote other titles. Besides that, they are free to stream any games they want.
I'll be hanging around to answer questions if you guys have any. Thanks for helping us make a better decision on this.I think you hit upon something very unique to our sport. Most players of other sports don't get the chance to practice so visibly on stream for hours on end. What's interesting is that the concept of a pro player's stream has evolved along with esports itself - before, a stream was just a way for playersto have fun and share their passion for the game with others, but now it's almost something more official. Players represent the league, their teams and their own brand while streaming now. We use streaming to broadcast our official channel - so we're still trying to figure out this kind of media.
I think it's admirable that you took your fanbase's/player-base's happiness into account. Your sport has the unique position of having players who will broadcast themselves playing that sport many hours during a week outside of their professional play. I understand that's relatively new territory, and you guys are figuring things out just as much as we are, in some aspects.
I am trying to picture that happening with the NBA or the NHL now...
Thank you, Whalen for taking the time to discuss the issues here. Seeing you step forward on this topic makes me really proud to work here. :)